OAAA Expands 2026 OOH Media Conference Lineup with New Speakers from Sports, Media & Measurement
The Out of Home Advertising Association of America has announced an expanded speaker lineup for its 2026 OOH Media Conference, scheduled from May 11–13 in Dallas. The event will feature leaders from top global brands, media platforms, and research firms as the industry adapts to rapid changes in audience engagement.
Among the latest additions are executives from Celsius Holdings and Ipsos, alongside MLS star Kyle Martino. They join previously announced speakers from Google, Purely Elizabeth, LUMA Partners, United Talent Agency, National Geographic, and Zillow.
This year’s conference focuses on how brands are rethinking media strategies in a fragmented landscape. The agenda highlights key themes such as artificial intelligence, evolving media economics, creative storytelling, and the growing influence of out-of-home (OOH) advertising in omnichannel campaigns.
A major session will feature Kyle Martino in conversation with Nick Brien, exploring how shared real-world experiences help shape culture and community. Another panel, led by Sai Lo, will examine how OOH integrates with modern media mixes alongside agency experts.
Meanwhile, Ipsos will lead a data-focused discussion on the future of audience measurement, including insights from global methodologies and a joint pilot initiative with industry partners.
According to Anna Bager, the 2026 program reflects the direction of modern marketing, where context, presence, and human connection are becoming increasingly valuable in a complex media ecosystem.
In addition to keynote sessions, the conference will feature networking events, the Independents Summit, and the debut of the OAAA Honors Circle—recognizing excellence across the OOH sector. Built around the theme “The Human Medium,” the event aims to showcase how OOH continues to deliver meaningful, real-world brand impact.
