RoshanSpace Brandcom Pvt. Ltd. has announced its return as the Title Sponsor of OAA 2026, marking the fifth consecutive year of its association with the prestigious out-of-home advertising industry platform. The continued partnership highlights the company’s long-term commitment to strengthening India’s OOH advertising ecosystem and supporting industry-wide innovation, collaboration, and growth.
The OAA platform has become one of the important gatherings for the outdoor advertising industry, bringing together media owners, brands, agencies, marketers, and creative professionals from across the country. Over the years, the event has evolved into a key space for discussions around technology, creativity, digital transformation, and the future of OOH and DOOH advertising in India.
Speaking about the continued association, Junaid Shaikh said the company is proud to celebrate five years of partnership with the industry.
“We are proud to celebrate five years of our partnership with the industry and reaffirm the value of OOH in building meaningful brand presence. Here’s to continuing the association between RoshanSpace and OAA, building this platform, and collectively driving the next era of innovation and growth for the OOH ecosystem,” he said.
The announcement reflects the growing confidence in the out-of-home advertising sector as brands continue to invest in high-impact outdoor and digital outdoor campaigns. With advancements in digital screens, programmatic DOOH, data-led targeting, and immersive creative formats, the OOH industry is rapidly evolving into a more measurable and technology-driven advertising medium.
Industry experts believe long-term sponsorship commitments like this also demonstrate the increasing importance of industry platforms in encouraging networking, knowledge sharing, and collaboration within the media and advertising community.
Over the last few years, RoshanSpace Brandcom Pvt. Ltd. has strengthened its presence in the Indian OOH market through premium outdoor media solutions, innovative campaigns, and strategic brand partnerships.
As OAA 2026 prepares for another edition, the continued support from RoshanSpace is expected to further strengthen the event’s position as a leading platform for conversations around the future of outdoor advertising in India.
The renewed partnership also signals the industry’s growing focus on innovation, audience engagement, digital integration, and smarter media planning as OOH continues to expand its role in the modern advertising landscape.
