OAAA 2026: Full Agenda Out, Speakers Include Google, Zillow & UTA Leaders
The out-of-home advertising industry is gearing up for one of its most influential global events as the Out of Home Advertising Association of America (OAAA)…
OOH
Best OOH campaign India 2026 – Zomato, Tata Motors, Reliance, and blinkit
In 2026, the Indian Out-of-Home (OOH) landscape has moved far beyond static vinyl. It is now a $560+ million (₹4,700 Cr) powerhouse driven by “Phygital”…
Khushi Advertising Strengthens OOH Leadership with Feature in Mint Catalyst
India’s out-of-home (OOH) advertising landscape continues to evolve, and Khushi Advertising is positioning itself at the forefront of this transformation. In a recent feature published…
Johnnie Walker’s OOH Campaign with virat kohli Keep walking
In a country where ambition fuels everyday life, Johnnie Walker has rolled out a striking out-of-home (OOH) campaign that taps directly into the pulse of…
DOOH Advertising in India: Branding Powerhouse or Future Performance Channel?
New Delhi, April 17, 2026: India’s digital advertising industry is undergoing a significant shift, and Digital Out-of-Home (DOOH) is at the center of a growing…
From Mehendi to Matchmaking: Shaadi.com’s Smart OOH Activation in Delhi
In the ever-buzzing streets of Delhi, where every corner thrives on engagement and storytelling, Shaadi.com introduced a refreshingly interactive OOH activation that blended culture with…
How to Create an Effective Outdoor Media Plan for Brands
Outdoor media planning is not just about placing billboards—it’s a data-driven, location-focused strategy that blends audience insights, media formats, and timing to maximize visibility and…
PUMA India Launches RCB Everywhere Campaign with Royal Challengers Bengaluru
In a move that blends sport, culture, and community, PUMA India has unveiled its latest campaign, #RCBEverywhere, in collaboration with Royal Challengers Bengaluru (RCB). The…
India’s DOOH Market: A ₹700 Crore Opportunity Ready for Disruption
India’s out-of-home (OOH) advertising industry is at a turning point—and one number tells the whole story: ₹700 crore. That’s the current size of the Digital…
OOH vs DOOH Advertising: Which Delivers Better Returns
Out-of-Home (OOH) advertising has long been a cornerstone of brand visibility—billboards, hoardings, transit ads, and more. But with the rise of Digital Out-of-Home (DOOH), advertisers…