MUMBAI / BENGALURU — In a move that blends high-speed commerce with high-tech storytelling, Zepto, India’s leading quick-commerce platform, has partnered with Samsung Electronics to launch a groundbreaking 3D Out-of-Home (OOH) campaign for the newly released Galaxy S26 Ultra.
The campaign, executed by the tech-forward agency Coral Media, focuses on the smartphone’s flagship “Privacy Shield” features. Utilizing massive anamorphic displays across India’s major metropolitan hubs, the installation is being hailed as a benchmark for DOOH (Digital Out-of-Home) innovation in 2026.
The “Invisible” Made Visible: The 3D Creative
The campaign’s central creative features a hyper-realistic, 3D rendering of the Galaxy S26 Ultra that appears to float outside the screen’s boundaries. In a choreographed visual sequence, personal data “shards”—representing messages, photos, and financial details—are shown attempting to escape the device, only to be snapped back and locked away by a shimmering, translucent digital vault.
The anamorphic effect, localized at high-traffic zones like CyberHub in Gurugram and Brigade Road in Bengaluru, creates a “forced perspective” that stops commuters in their tracks. By making the abstract concept of “digital privacy” a physical, three-dimensional experience, Samsung and Zepto have managed to turn a technical specification into a public spectacle.
A Strategic Power-Play: Why Zepto?
The collaboration highlights the evolving role of quick-commerce platforms in the Indian advertising ecosystem. While Zepto is primarily known for 10-minute deliveries, its “Zepto Ads” division has rapidly become a preferred partner for electronics brands.
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The “Premium” Synergy: Zepto’s user base aligns perfectly with the high-intent, premium demographic seeking the Galaxy S26 Ultra.
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Omnichannel Impact: The OOH campaign is synced with the Zepto app. Users near the 3D billboards receive a “Privacy First” notification on their phones, offering exclusive launch deals and 10-minute delivery of Galaxy accessories.
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The Trust Factor: By associating with the “Privacy” feature, Zepto reinforces its own commitment to data security for its millions of transacting users.
Execution Excellence by Coral Media
The technical heavy lifting of this campaign was managed by Coral Media, an agency that has carved a niche in large-format digital installations. Executing 3D OOH in India presents unique challenges—from managing varying ambient light conditions to ensuring the “sweet spot” (the specific angle where the 3D effect works) is optimized for pedestrian flow.
Coral Media’s approach involved:
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AI-Driven Placement: Using heatmaps to identify the exact intersections where dwell time was highest during peak commute hours.
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Luminance Optimization: Ensuring the S26 Ultra’s “Titanium Gray” finish looked realistic even under the harsh afternoon sun of an Indian March.
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Sync-Tech: Coordinating the OOH loop with real-time digital triggers, ensuring the message of “Privacy” felt urgent and modern.
2026: The Year DOOH Became “Unskippable”
This campaign marks a significant milestone in the Indian OOH journey. As discussed in recent industry shifts, the Karnataka Municipalities (Amendment) Bill and similar urban reforms across India have cleared the way for more organized, high-spec digital signage.
For Samsung, the S26 Ultra isn’t just a phone; it’s a statement on AI-integrated security. By choosing a 3D OOH format, they are reaching a consumer who is increasingly “ad-blind” to traditional banners. You can’t “skip” a 40-foot floating smartphone that looks like it’s about to land on the sidewalk.
