FIFA World Cup 2026 Sponsors Turn Fan Experience Into the Ultimate Marketing Battleground
The road to the FIFA World Cup 2026 is becoming more than just a football story — it is shaping into a global competition between…
Sunil Kumar
The Swatch x AP Queues Were Never About the Watch
The scenes outside Swatch stores around the world this month looked less like a luxury watch launch and more like a sneaker drop festival. Crowds…
Medusa Beverages Celebrates Brotherhood with New Brother’s Day Campaign
Medusa Beverages has launched a heartwarming new campaign titled “Bhai ne bola karne ka to karne ka” to celebrate the spirit of Brother’s Day and…
FIFA Nears India Broadcast Deal for 2026 and 2030 FIFA World Cups
FIFA is reportedly close to finalising its India broadcast rights deal for the 2026 and 2030 FIFA World Cups, bringing an end to months of…
KAYALI Conquers Italy with Stunning DOOH & OOH Campaign Across Rome and Milan
Luxury fragrance brand KAYALI has taken over some of Italy’s most iconic cityscapes with a visually striking DOOH and OOH campaign for its new Eden…
Out of Home Advertising Must Think Bigger in the AI Era, Say Industry Leaders
The future of Out of Home (OOH) advertising will depend on how quickly the industry adapts to AI-driven media planning and automation, according to industry…
PPDS Appoints Nicole Rutherford as Event Marketing Specialist in North America
PPDS, the exclusive global provider of Philips Professional Displays and related solutions, has announced the appointment of Nicole Rutherford as its new Event Marketing Specialist…
CEDIA CEO Daryl Friedman Announces Retirement Plans for 2027
CEDIA, the global association representing smart home professionals, has announced that its Global President and CEO, Daryl Friedman, plans to retire in 2027. Friedman shared…
Korbyt Appoints Andrew Robson as New CEO to Drive Future Growth
Korbyt, a leading provider of enterprise digital signage and workplace management solutions, has announced the appointment of Andrew Robson as its new Chief Executive Officer….
Top 10 Outdoor LED Screen Manufacturers in India
Outdoor LED screens have become a powerful advertising and communication tool across India. From highways and shopping malls to stadiums and metro stations, digital billboards…