Heineken Reappoints Dentsu as Global Media Partner After Agency Review
After a sweeping review of its global advertising network, beer giant Heineken has decided to retain Dentsu as its worldwide media partner. At the same…
Sunil Kumar
New OAAA Study Shows OOH Delivers Higher Ad Performance
A new industry study released by the Out of Home Advertising Association of America in partnership with Kochava is reinforcing the growing importance of out…
Maruti Suzuki Extends Media Mandate With WPP Media Amid Intensifying SUV Competition
India’s largest automobile manufacturer, Maruti Suzuki India, has renewed its media partnership with WPP Media for another year following a recent review of its media…
Bald Joke Drives Ralson Tyres Truth Home: Enormous Uses Humour to Spotlight Tyre Durability
Indian tyre brand Ralson Tyres has taken an unconventional route to connect with bikers, using humour and a relatable “baldness” metaphor to deliver a strong…
Best Audience Analytics Software for DOOH and OOH in 2026
Digital Out-of-Home (DOOH) advertising is no longer just about placing screens in high-traffic locations. Today, brands want real audience intelligence — who viewed the ad,…
Edge1 and Alchemy Media Join Forces to Transform the Future of Global OOH Advertising
A major shift is happening in the global Out-of-Home advertising industry. Edge1, one of the fastest-growing technology providers in the OOH and DOOH ecosystem, has…
Philips PPDS Transforms Historic German Theatre With Massive 6x2m LED Wall
The iconic Saarländisches Staatstheater in Germany has stepped into the future with a stunning new digital transformation — and theatre visitors are already noticing the…
Best Free Digital Signage Software – Display videos, menus, offers, and live feeds
Digital signage has become one of the most effective ways for businesses to display promotions, menus, announcements, social media feeds, and branded content on screens….
Eclicktech Highlights Four AI-Driven Marketing Trends at Amazon Ads unBoxed 2026
eclicktech and its global marketing brand Yeahmobi participated in Amazon Ads unBoxed 2026, where industry leaders gathered to discuss the future of AI-powered advertising and…
OUTFRONT Media Leads USA DOOH Market With 7,600 Digital Screens
The USA DOOH Market is witnessing rapid growth as brands increasingly invest in data-driven advertising and real-time audience engagement. One of the biggest contributors to…