South Korean confectionery giant LOTTE has officially introduced its popular World Cone ice cream brand to Indian audiences through a bold and immersive 3D out-of-home (OOH) campaign in Ahmedabad. The larger-than-life installation is designed to capture attention instantly while positioning the brand as a premium global ice cream experience. Strategically placed at a high-footfall location in the city, the billboard features a massive 3D World Cone bursting through the structure, creating a dramatic visual effect for commuters and passersby. Accompanied by the message, “Korea’s No.1 Ice Cream Cone, Now in India,” the campaign marks the brand’s entry into the Indian market with a strong statement.
The creative concept draws inspiration from an international boarding pass, symbolizing the product’s journey from Korea to India and reinforcing LOTTE’s global identity. By combining storytelling with innovative 3D billboard design, the campaign transforms a traditional advertising format into a memorable brand experience. Designed for visibility both during the day and at night, the installation uses scale, depth and realistic cone extensions to create a dynamic illusion that appears to break out of the billboard frame.
The campaign reflects the growing popularity of experiential OOH advertising, where brands use immersive visuals to increase engagement, recall and social media buzz. With this high-impact launch, LOTTE aims to build awareness for World Cone among Indian consumers while showcasing how creative outdoor advertising can turn everyday city spaces into interactive brand moments.
