- DOOH Digital: Latest Advertising News, Marketing Trends & Campaign Insights

Industry data released by the Out of Home Advertising Association of America (OAAA)

DOOH OOH

U.S. OOH Advertising Hits Record $2.12 Billion in Q1 2026, Driven by DOOH and AI Brands

Sunil Kumar June 3, 2026

WASHINGTON, D.C. – The U.S. Out-of-Home (OOH) advertising industry has kicked off 2026 with its strongest first quarter ever, generating an impressive $2.12 billion in…

DOOH OOH

Retail Marketers Push for Performance-Driven OOH Measurement

Sunil Kumar April 16, 2026

Out-of-Home (OOH) advertising is no longer just about brand visibility—it’s rapidly evolving into a performance-driven channel. However, for retail marketers, the absence of standardized measurement…

OOH investments

U.S. OOH Advertising Hits Record $2.12 Billion in Q1 2026, Driven by DOOH and AI Brands

Retail Marketers Push for Performance-Driven OOH Measurement

OOH industry news

oOh!media Sets Its Sights on Australian Open 2027, Opening Up Fresh Sponsorship Opportunities

OOH Of The Day: This Spider-Man Hoarding In Mumbai Turned A Billboard Into The Movie Itself

360 ONE Turns Mumbai Airport Into India’s Largest Brand Canvas — And It’s a Smart Move

When Every Cab Becomes a Billboard: Garnier’s OOH Campaign in Mumbai & Kolkata