The online advertising business just got a new, very well-funded competitor. At Cannes Lions 2026, OpenAI confirmed it is no longer just an AI research…
In a notable development for digital advertisers, ChatGPT’s advertising platform—developed by OpenAI—is reportedly rolling out cost-per-click (CPC) bidding options ranging from $3 to $5. This…
In the landscape of digital advertising, the “ramp-up” period is usually measured in years. Google took nearly four years to hit its first $1B in…