Johnnie Walker’s OOH Campaign with virat kohli Keep walking
In a country where ambition fuels everyday life, Johnnie Walker has rolled out a striking out-of-home (OOH) campaign that taps directly into the pulse of…
Sunil Kumar
ChatGPT Ads Introduce CPC Bidding Between $3 and $5
In a notable development for digital advertisers, ChatGPT’s advertising platform—developed by OpenAI—is reportedly rolling out cost-per-click (CPC) bidding options ranging from $3 to $5. This…
Google to Retire Dynamic Search Ads in Favour of AI Max
In a major shift toward AI-driven advertising, Google has announced it will retire its long-standing Dynamic Search Ads (DSA) format and transition advertisers to its…
Hephzibah Pathak, appointed executive chairperson of Ogilvy India
Hephzibah Pathak, executive chairperson of Ogilvy India, has been appointed as the Chief Executive Officer of WPP Creative in India. This move aligns with WPP’s…
DOOH Advertising in India: Branding Powerhouse or Future Performance Channel?
New Delhi, April 17, 2026: India’s digital advertising industry is undergoing a significant shift, and Digital Out-of-Home (DOOH) is at the center of a growing…
When Magic Meets Media: HBO Turns DOOH into a Hogwarts Moment
If Hogwarts had a media budget in 2026, it might look exactly like this. HBO has taken outdoor advertising to a new dimension by transforming…
Samsung Introduces Glasses-Free 3D Spatial Signage
At the center of this innovation is Samsung’s Spatial Signage—a breakthrough in DOOH (Digital Out-of-Home) advertising technology. These next-gen displays deliver glasses-free 3D visuals, combining…
From Mehendi to Matchmaking: Shaadi.com’s Smart OOH Activation in Delhi
In the ever-buzzing streets of Delhi, where every corner thrives on engagement and storytelling, Shaadi.com introduced a refreshingly interactive OOH activation that blended culture with…
UltraTech Cement Surpasses 200 MTPA Capacity: Strengthening India’s Growth Story
In a landmark moment for India’s infrastructure and construction sector, UltraTech Cement has officially crossed the 200 million tonnes per annum (MTPA) production capacity milestone….
How to Create an Effective Outdoor Media Plan for Brands
Outdoor media planning is not just about placing billboards—it’s a data-driven, location-focused strategy that blends audience insights, media formats, and timing to maximize visibility and…